shopocart.com Privacy Notice

updated: 9th march 2006

shopocart.com knows that you care how information about you is used and shared and we appreciate your trust in us to do that carefully and sensibly. This notice describes the privacy policy of shopocart.com. By visiting shopocart.com, you are accepting and consenting to the practices described in this Privacy Notice.

Controllers of Personal Information

Any personal information provided to or to be gathered by shopocart.com is controlled primarily by (address). Any personal information provided to or to be gathered by shopocart is controlled primarily by (company info).

Collection and Use of Personal Information About Customers

The information we learn from customers helps us personalise and continually improve your shopping experience at shopocart.com. We use the information to handle orders, deliver products and services, process payments, communicate with you about orders, products, services and promotional offers, update our records and generally maintain your accounts with us, display content such as wish lists and customer reviews and recommend merchandise and services that might be of interest to you. We also use this information to improve our store and platform, prevent or detect fraud or abuses of our website and enable third parties to carry out technical, logistical or other functions on our behalf.

Here are the types of information we gather.

* Information you give us: we receive and store any information you enter on our website or give us in any other way. Click here to see examples of what we collect. You can choose not to provide certain information but then you might not be able to take advantage of many of our features.

* Automatic information: we receive and store certain types of information whenever you interact with us. For example, like many websites, we use "cookies" and we obtain certain types of information when your Web browser accesses shopocart.com. Click here to see examples of the information we receive. A number of companies offer utilities designed to help you visit websites anonymously. Although we will not be able to provide you with a personalised experience at shopocart.com if we cannot recognise you, we want you to be aware that these tools exist.

* E-mail communications: to help us make e-mails more useful and interesting, we often receive a confirmation when you open e-mail from shopocart.com if your computer supports such capabilities. We also compare our customer list to lists received from other companies in an effort to avoid sending unnecessary messages to our customers. If you do not want to receive e-mail or other mail from us, please adjust your Customer Communication Preferences.

* Information from other sources: we might receive information about you from other sources and add it to our account information.

What About Cookies?

* Cookies are alphanumeric identifiers that we transfer to your computer's hard drive through your Web browser to enable our systems to recognise your browser and to provide features such as fast checkout, personalised greetings and storage of items in your Shopping Basket between visits.

* The Help menu on the menu bar of most browsers will tell you how to prevent your browser from accepting new cookies, how to have the browser notify you when you receive a new cookie and how to disable cookies altogether. However, cookies allow you to take full advantage of some of shopocart.com's most innovative and useful features and we recommend that you leave them turned on.

* If you do leave cookies turned on, be sure to sign off when you finish using a shared computer. Click here for more information on how to sign off.

Do shopocart.com Share the Information They Receive?

Information about our customers is an important part of our business and we are not in the business of selling it to others. shopocart.com share customer information only as described below. controls and that are either subject to this Privacy Notice or follow practices at least as protective as those described in this Privacy Notice.

* Agents: we employ other companies and individuals to perform functions on our behalf. Examples include fulfilling orders, delivering packages, sending postal mail and e-mail, removing repetitive information from customer lists, analysing data, providing marketing assistance, processing credit card payments and providing customer service. They have access to personal information needed to perform their functions, but may not use it for other purposes. Further, they must process the personal information in accordance with this Privacy Notice and as permitted by the UK's Data Protection Act.

* Promotional offers: sometimes we send offers to selected groups of shopocart.com customers on behalf of other businesses. When we do this, we do not give that business your name and address. If you do not want to receive such offers, please adjust your Customer Communication Preferences.

* Business transfers: as we continue to develop our business, we might sell or buy stores, subsidiaries or business units. In such transactions, customer information generally is one of the transferred business assets but remains subject to the promises made in any pre-existing Privacy Notice (unless, of course, the customer consents otherwise). Also, in the unlikely event that shopocart.com. or substantially all of its assets are acquired, customer information will of course be one of the transferred assets.

* Protection of shopocart.com, and others: we release account and other personal information when we believe release is appropriate to comply with law, to enforce or apply our Conditions of Use and other agreements or to protect the rights, property or safety of shopocart.com, our users or others. This includes exchanging information with other companies and organisations for fraud protection and credit risk reduction. Obviously, however, this does not include selling, renting, sharing or otherwise disclosing personally identifiable information from customers for commercial purposes in a way that is contrary to the commitments made in this Privacy Notice.

* With your consent: other than as set out above, you will receive notice when information about you might go to third parties and you will have an opportunity to choose not to share the information.

Whenever we transfer personal information to countries outside of the European Economic Area in the course of sharing information as set out above, we will ensure that the information is transferred in accordance with this Privacy Notice and as permitted by the UK's Data Protection Act.

How Secure Is Information About Me?

* We work to protect the security of your information during transmission by using Secure Sockets Layer (SSL) software, which encrypts information you input.

* We maintain physical, electronic and procedural safeguards in connection with the collection, storage and disclosure of personally identifiable customer information. Our security procedures mean that we may occasionally request proof of identity before we disclose personal information to you.

* It is important for you to protect against unauthorised access to your password and to your computer. Be sure to sign off when you finish using a shared computer.

What Information Can I Access?

shopocart.com gives you access to a broad range of information about your account and your interactions with shopocart.com.

What Choices Do I Have?

* As discussed above, you can always choose not to provide information, even though it might be needed to make a purchase or to take advantage of such shopocart.com features as your personal area, Wish Lists and Customer Reviews.

* You can add or update certain information on pages such as those listed in the "What Information Can I Access?" section above. When you update information, we usually keep a copy of the previous version for our records.

* If you do not want to receive e-mail or other mail from us, please adjust your Customer Communication Preferences. (If you do not want to receive Conditions of Use and other legal notices from us, such as this Privacy Notice, those notices will still govern your use of shopocart.com and orders placed with shopocart.com, and it is your responsibility to review them for changes.)

* The Help menu on the menu bar of most browsers will tell you how to prevent your browser from accepting new cookies, how to have the browser notify you when you receive a new cookie and how to disable cookies altogether. However, you will not be able to use such important features as fast checkout if you do not use cookies.

Conditions of Use, Notices and Revisions

If you choose to visit shopocart.com, your visit and any dispute over privacy is subject to this Privacy Notice and our Conditions of Use, including limitations on damages and application of the laws of England. If you have any concern about privacy at shopocart.com, please e-mail us a thorough description and we will try to resolve the issue for you.

Our business changes constantly and our Privacy Notice and the Conditions of Use will change also. We may e-mail periodic reminders of our notices and conditions, unless you have instructed us not to, but you should check our website frequently to see recent changes. Unless stated otherwise, our current Privacy Notice applies to all information that we have about you and your account. We stand behind the promises we make, however, and will never materially change our policies and practices to make them less protective of customer information collected in the past without the consent of affected customers.

Information You Give Us

You provide most of such information when you search, buy, bid, post, participate in a contest or questionnaire or communicate with customer services. For example, you provide information when you search for a product, place an order through shopocart.com, make a purchase, provide information in Your Account (and you might have more than one if you have used more than one e-mail address when shopping with us) or your customer area, communicate with us by phone, e-mail or otherwise, complete a questionnaire or a contest entry form, compile Wish Lists or other gift registries, provide and rate Reviews or employ other personal notification services such as shopocart.com Delivers and shopocart.com Alerts. As a result of those actions, you might supply us with such information as your name, address and phone number, your credit card information, details of people to whom purchases have been shipped (including address and phone number), people (with addresses and phone numbers) , content of reviews and e-mails to us, the personal description in your customer area and financial information. Automatic Information

Examples of the information we collect and analyse include the Internet protocol (IP) address used to connect your computer to the Internet, login, e-mail address, password, computer and connection information such as browser type and version, your operating system and platform, purchase history, which we sometimes aggregate with similar information from other customers to create features such as Top Sellers, the full Uniform Resource Locators (URL) clickstream to, through and from our website (including date and time), cookie number, products you viewed or searched for, and any phone number used to call our customer services number.

Information from Other Sources

Examples of information we receive from other sources include updated delivery and address information from our carriers or other third parties, which we use to correct our records and deliver your next purchase or communication more easily, account information, credit history information from credit bureaus, which we use to help prevent and detect fraud and to offer certain credit or financial services to some customers.

Examples of information you can currently access easily at shopocart.com include up-to-date information regarding recent orders, personally identifiable information (including name, e-mail, password, communications preferences, address book), payment settings (including credit-card information, gift certificate and cheque balances), e-mail notification settings (including Alerts, Available to Order notifications, Delivers, and newsletters), recommendations (including recent product-view history, prior-order history and Favourites), Wish Lists,and your About You area (including your product reviews, requests and recommendations, your personal profile).